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@Billity™: ‘beyond billing’

Highlights   Adjunct Solutions

As a service provider operating in an increasingly globalised and competitive environment, you are facing the twin challenges of attracting and retaining customers. Not only do you need to transition from a product focused business strategy, but also understand customer needs better and offer them a combination of offerings that helps retain them. Read more

Given the blurring of boundaries in the service industry, you have a rising portfolio of offerings to deal with, as well as the complex task of deciding on combinations of offerings for different customer segments. And that’s not all. You need to arrive at the right differential pricing strategy for individual offerings as well as bundles, the appropriate customer service standards for different customer segments, and adopt the right partner strategy to be able to offer a broad range of services. Most importantly, you need to synthesize the various elements of your market strategy to maximize your revenues and optimize your profits.

The complexity of these challenges mandates a systemic and holistic approach and that’s where Lifetree’s @Billity™ comes in.

@Billity™, the business and operations support system platform from Lifetree, can manage complete customer life cycles – from point of sale to billing and customer care – and can play a pivotal role in making your organisation customer centric.

@Billity™ is a robust, scalable, flexible platform with proven performance. It is easily integrated with legacy systems. The product has been successfully implemented across geographies and subscriber bases. @Billity™ has been implemented by a service provider who handles one of the fastest growing and largest post paid subscriber base in the world.

Highlights

@Billity’s powerful functionality comes in a Service Oriented Architecture (SOA). This provides you a framework to integrate existing, legacy applications on to a single platform.

  • End-to-end business operations support

All your operations-related requirements are taken care of, including creation and management of customer accounts, provisioning of service offerings, rating and billing in multi-service environments.

Moreover, modules such as inventory, dealer management and customer care are inbuilt, giving you an end-to-end solution.

  • Fully geared for Convergence

As a service provider, you need to deal with converging platforms, services and billing methods simultaneously. @Billity™ is fully geared to handle all of these, and more. As a telco, if you need to manage pre paid and post paid customers off the same platform, or need to manage services as diverse as GSM, satellite television and fixed line seamlessly, then @Billity™ can do it for you.

@Billity™ has a demonstrated track record in handling complex, convergent business environments.

  • Single window customer management

@Billity™ provides an online, single window to customer information because of the integration between billing and CRM modules. With the minutest customer details just a few clicks away, @Billity™ enables customer support executives to operate more efficiently by empowering them with the right information in quick time.

  • Lowered TCO

@Billity™ lowers your TCO across the lifecycle of the product in many important ways. By providing you with functionality beyond billing, it addresses all your business support software needs in an integrated manner and minimizes efforts and costs of investments in multiple products. @Billity™ is architected in a manner that minimizes the overall investments in hardware and related software. Moreover, being relatively maintenance free and also coming with cost effective AMCs, @Billlity™ optimizes your TCO in a way that no other product does.

  • Ease of new service introduction

As a service provider endeavoring to delight your customers, your goal is to understand their needs and introduce new services into the market ahead of your competition. An important pre requisite for this is a system that will enable you to decide on the service attributes including pricing and bundling in quick time. With its parameterized and browser based user interfaces, @Billity™ provides you with the flexibility to do just that. What would have taken days can now be done in a matter of a few hours by business users, and with little technical intervention from the technical team.

  • On-line credit fraud management and control

A big challenge faced by telcos today is plugging revenue leakages and preventing misuse of services. But, telcos are often constrained by the lack of systemic support to track usage and put in place automated business rules that would minimize frauds and revenue leakage. At the same time, you would also want to have the flexibility to define these rules according to customer segments.

@Billity™ is the one product that empowers you both ways- on the one hand it allows you to define segment specific rules that help you deal with different categories of customers appropriately, on the other hand, it provides on line tracking of usage and payment and thus pre empts huge losses and inefficient post facto collection follow-ups.

@Billity™ also offers sophisticated dunning and collection management support. By tracking your receivables on various dimensions, you can devise methods to prioritise your efforts in a manner that accelerates collections.

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EBPP - Electronic Bill Payment and Presentment
Connect@Billity™ - Interconnect Solution

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Client Speak
"We chose Lifetree as our partner because of the commitment we have seen from them during previous deployments with the MTN Group. Adherence to tight deadlines, demonstrating flexibility and responsiveness to our needs were some of the qualities that weighed in Lifetree's favor.”
-Sifiso Debangwa,
  Group COO, MTN
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