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MDX+™ - Comprehensive VAS delivery platform
Managed VAS services
Service providers selling VAS services to customers need to tackle scores of issues ranging from managing content providers to reconciliation of content billing across multiple content types. In addition you are under pressure to continuously innovate and launch new services. To address this need, Lifetree offers an end-to-end solution spanning the planning, implementation, operation and continuous optimization of VAS services.
Our approach begins with a thorough need study and mapping of existing infrastructure to arrive at a plan that takes care of all current and future requirements. Implementation services include service configuration and integration with billing system and content providers. By keeping track of the pulse of the market, we will help you introduce new services while simultaneously tackling day-to-day issues, including on going application development and enhancements. Our commercial models are based on a "partnering" approach that leverages on your growth. Partner with Lifetree and get the freedom to focus on your core business.
ASP services
Enterprises wanting to offer differentiated content services for end users on the move are faced with one key question - how to "mobilize" quickly without making huge investments in hardware and licensing that are not really required for your core business. Forging partnerships with multiple mobile operators is also a major challenge.
As part of our Enterprise Services offering, Lifetree takes care of all these challenges and enables you to broaden your spectrum of service offerings with ease. What enterprises get is a "black box" approach, where Lifetree handles service introductions, operator liaison and billing. We will supply and maintain infrastructure, platform and applications on a 100% outsourced model.
With partnerships forged with major mobile operators in India, Middle East and Africa, we offer ready-made services for an enterprise seeking to launch value-added services. Since 2003, we have helped clients such as NDTV, Jet Airways, Sify, Galileo, Bharat Matrimony, Naukri.com, Trilogy Systems and Dainik Jagran do just this.
Content Aggregation Services
As a provider of content services, you need to meet wide-ranging demands, from movie clippings to devotional songs, and simple monotones to video clips. The wide span of this demand means interacting with, and managing, scores of content providers.
Lifetree offers you a single pipeline to a wide variety of content through our content aggregation services. Lifetree is pre-integrated with leading content providers and has developed a data bank of content in formats varying from plain text/simple audio content to rich content on GPRS, now evolving to 3G video services. We make available content that spans genres (movies, religion etc.,), languages (English, Indian regional, Arabic), and geography (content specific to India, Middle East, Africa).
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