| Products | |
 |
|
| |
|
|
MDX+™ - Comprehensive VAS delivery platform
Mauritius’ market pioneer opens new service channel through Lifetree’s MDX+India’s leading CDMA operator delights customers with customized content through MDX+
Lifetree enables operator independent interactive short code service 6388 for India’s leading news production firm
Leading consumer portal in India leveraged Lifetree’s ASP services to mobilise VAS in quick time
Mauritius’ market pioneer opens new service channel through Lifetree’s MDX+
Client Context
The client is the pioneer in mobile services in the whole of the southern hemisphere and is one of the large telecommunications companies in Mauritius. As part of their goal to offer superior customer service, the client wanted to launch a mobile self care portal that would enable customers to manage their own accounts over SMS or WAP.
Lifetree’s custom made solution
Lifetree’s Mobile Portal solution was integrated with the client’s SMSC, WAP gateways and billing system. Thus, Lifetree’s solution enabled end users to perform the following tasks over SMS and WAP:
- View account information
- Tariff plans
- Value added services
- Post queries, trouble tickets and check status of requests
Benefits
- Empowerment of the client’s subscribers
- Better operational efficiency.
India’s leading CDMA operator delights customers with customized content through MDX+
Client Context
Our client is one of India's leading CDMA service providers with over 40 million subscribers. The client wanted a Content Management and Service Delivery Platform that could take Value Added Services from multiple content providers to subscriber handsets. Handset based content delivery was a key requirement.
Lifetree’s custom made solution
MDX+ ‘s core modules delivered
- Content management
- Delivery engine
- Interface to administrator
Multi-lingual support was one of the Lifetree’s solution highlights. Lifetree’s application handled 10 million transactions a day, and was also scaled to handle a massive number, 10 million transactions an hour.
Key Benefits
- Variety of content tuned to handset models for subscribers
- Increased usage of Value Added Services translated to higher ARPU for the client
- Billing support , built into the platform, eased operational issues for the client
Client Context
Our client is India's first private news and current affairs television production company. The client needed a robust and flexible content management and two way delivery system. This would be used to deliver premium content from various local or remote sources over multiple wireless delivery channels and also be enabled to capture feedback from subscribers.
Lifetree’s custom made solution
Lifetree provided Application Service Provider (ASP) services to the client . The service, offered through Lifetree’s MDX+™ (Content and delivery management platform) and I-w@ (SMS gateway), helped distribute the client ’s content on the short code 6388 to mobile users nationwide.
Key Benefits
- Lifetree enabled the client to offer both push (news alerts etc) and pull services (information services), making the short code service highly interactive and interesting
- Lifetree also enabled the client to deliver customized content (multiple formats to multiple devices types) to subscribers and price the content according to the format.
Leading consumer portal in India leveraged Lifetree’s ASP services to mobilise VAS in quick time
Client Context
Our client is the pioneer and leader in Internet, Networking and e-Commerce services. The client ’s leading consumer portal provides users content across a wide range of channels.
The client wanted to make its content bank available to users with mobile devices and were looking for an end-to-end solution.
Lifetree’s solution
Lifetree offered its Application Service Provider (ASP) services to the client . Lifetree assisted the client in procuring the short code from nationwide telecom operators. Lifetree was also responsible for application installation, maintenance, monitoring, troubleshooting, and uptime and service availability.
Key Benefits
- The client was able to mobilise VAS quickly without undergoing hassles of operator tie-ups
- Huge investments in infrastructure and licensing were avoided
- Both push and pull services could be offered to users on the same platform