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MDX+™ - Comprehensive VAS delivery platform

CSP Media and Entertainment Financial Services Retail Enterprises
MDX+™ for Communication Service Providers
For CSPs, Lifetree offers its proprietary platform MDX+™ as a single window tool to manage all content partners and providers. With intuitive GUIs to set up billing and new charging types, the Lifetree chain manages both revenue from end users as well as revenue sharing arrangements with content providers Using MDX+™, you can actually track performance of each content provider and allocate resources accordingly.

CSPs can also launch their branded mobile billing portals offering customer self-service features, using the MDX+™ platform. Lifetree will leverage its Billing OSS expertise to integrate with BSS/OSS systems to offer a complete solution. Lifetree offers both licensing as well as managed services models to CSPs.

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MDX+™ for Media and Entertainment companies
For companies whose core business is content related, Lifetree's MDX+™ removes the complexity associated in making their content available to end users on mobile devices. All your end users can be covered under one short code or one portal application, due to the extensive partnership network that Lifetree has with mobile operators. From assisting with agreements with service providers to deploying and managing the application, our ASP service will ensure end-to-end content management.

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MDX+™ for Financial Services firms
Lifetree enables financial companies in providing 'anywhere', 'anytime' transaction processing convenience and other value-added services to its customers while lowering costs of customer service. The Lifetree proprietary mobile banking application is a secure scalable application that manages the unified transmission of customer data across multiple channels from SMS to IVR.

Lifetree's partnerships with various operators provide a unified short code or portal application for banks to market to customers. The capability to extract data from legacy systems and distribute to a variety of devices and the secure environment make Lifetree's solution highly relevant to financial service firms.

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MDX+™ for Retail
Lifetree's offers retailers a Mobile VAS Kiosk application that customers can use to preview and purchase VAS downloads such as Ring tones, Themes, Wallpapers, Games and Music Videos. Powered by Lifetree's proprietary Content Management System (MDX+™), the kiosk delivers content from the libraries of Lifetree's content partners.

These kiosks have an intuitive touch screen interface and a currency acceptor to ensure wide usage. The functionality of the kiosk can extend to other applications such as pre paid top-ups and bill payments. This solution is ideal for malls, supermarkets and multiplexes.

Lifetree will assist you in rolling out these kiosks through a complete outsourced approach where we will operate and manage these kiosks.

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MDX+™ for Enterprises

The MDX™ platform can also be deployed for other enterprises that wish to mobile enable their data. The secure and standardized interfaces offered by MDX+™ enable quick interfacing with enterprise applications such as Supply chain management system, or reservation/ticketing applications. Lifetree has successfully interfaced with enterprise applications such as job portals, matrimonial portals, airlines, flight reservation systems for customers such as Jet Airways and Bharat Matrimony.

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