MDX+™

Banks and financial institutions are looking for means to offer innovative service to their customers while reducing the operating costs of branches and call centers. At the same time, customers have become more tech savvy and prefer the convenience of doing banking transactions on the move.

Lifetree’s Mobile Banking solution enables financial organisations to provide 'anywhere', 'anytime' transaction processing convenience, beyond the internet and telephone, on mobile devices also. Lifetree’s Mobile Banking Solution (LMBS) offers a transaction platform that earns you both customer delight and additional revenue. Lifetree's partnerships with various global operators provide a unified short code or portal application to offer your customers.

LMBS is built on our robust and scalable wireless messaging solution, MDX+TM. LMBS supports both ‘pull’ and ‘push’ services on wireless mobile devices.

Key Benefits

• Lifetree enabled the client to offer both push (news alerts etc) and pull services (information services), making the short code service highly interactive and interesting
• Lifetree also enabled the client to deliver customized content (multiple formats to multiple devices types) to subscribers and price the content according to the format.

Leading consumer portal in India leveraged Lifetree’s ASP services to mobilise VAS in quick time

Client Context
Our client is the pioneer and leader in Internet, Networking and e-Commerce services. The client ’s leading consumer portal provides users content across a wide range of channels. The client wanted to make its content bank available to users with mobile devices and were looking for an end-to-end solution.

Lifetree’s solution
Lifetree offered its Application Service Provider (ASP) services to the client . Lifetree assisted the client in procuring the short code from nationwide telecom operators. Lifetree was also responsible for application installation, maintenance, monitoring, troubleshooting, and uptime and service availability.

Key Benefits

• The client was able to mobilise VAS quickly without undergoing hassles of operator tie-ups
• Huge investments in infrastructure and licensing were avoided
• Both push and pull services could be offered to users on the same platform