MDX+™: Comprehensive VAS delivery platform
As mobility moves into its second decade, more applications and content are going mobile, and transacting on the go has become second nature. Getting new services on to phones quickly and making sure that the new services are correctly billed are the challenges facing service providers. With MDX+™, Lifetree’s VAS delivery platform, service providers get a single application that does just that. Read more |
| With MDX+™, service providers and content providers get a powerful Service Delivery & Content Management System geared to quickly create and deploy revenue generating value added services.
The platform is ideal for service operators, content aggregators and enterprises looking for quick time-to-market since MDX+™ offers frameworks for rapid service creation and provisioning. The application is built to support content distribution to multiple format devices running on 2G, 2.5G or 3G networks.
You can deploy a range of services from simple text based applications to rich GPRS and video services on the MDX platform. |
Highlights |
MDX+™ is a service delivery platform that comes with comprehensive content management features to manage service provisioning and delivery for all major content types (data, voice and video) sourced from multiple content providers from a single interface.
- Content Provider Management
Service providers use MDX+™ to set up connections with third party content vendors. The platform tags services to chosen content suppliers enabling service providers to offer diversity within their products. MDX+™ supports multiple input types, local or remote data sources, including third party applications.
A built in workflow manages the validation and approval of content uploaded by a content provider. This ensures that service providers have complete control over the content being sent over their networks. Approved content becomes available for provisioning and provisioning of new services can be done through one application across services - SMS, WAP, MMS, Voice and video. With all service configurations performed through the UI no engineering changes are required to get services up and running.
The MDX+™ delivery engine performs transformations on each piece of content to make it suitable for the delivery channel and device. Supporting this process is a powerful device database that makes sure that content requested by users is appropriately sized for their devices.The delivery layer also manages network elements such as SMS gateways, MMS gateways, IP gateways, media servers/switch for IVR as well as video gateways for 3G services.
- Revenue assurance through the charging gateway
MDX+™ can implement both MT and MO billing types. Standard interfaces for integration with pre and post paid billing elements are available with the platform. In addition MDX+™ supports varied subscription based charging types as well as 'free' /'advertiser paid for 'charging types.
- Service traffic growth driven through CRM features
A loyalty points features awards credits to subscribers based on usage. Service providers can assign credit weightages at the service level based on their marketing plans. The system also manages user profiles for subscription services. Another marketing tool, the Advertisement engine allows rapid scheduling, deployment and management of targeted campaigns. A powerful MIS feature enable tracking of services at category, content provider and time of day levels, thereby providing key data for comparative analysis of content providers, categories as well as time of day performance
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