ZipBill™: Enhanced Electronic Bill Presentment and Payment (EBPP)

UAE’s largest private bank capitalises on Lifetree’s ZipBill to woo customers

Client context:
Our client is the largest private bank in the United Arab Emirates (UAE), services one in every two households in the country with a wide range of innovative product offerings. The bank wanted an enhanced electronic statement presentation solution to differentiate itself from e-banking services offered by other banks.

Lifetree's Solution:
Using ZipBill and other value-adds, Lifetree ensured that the client's customers could view statements and perform analysis both offline and on-line. Multi-language support meant that the e-statements could have Arabic display and input. The bank could launch targeted ad campaigns using the ZipAd module. The administrator module of the solution made the tasks of internal users easy. The electronic statement solution thus delighted both the client's customers and internal users.

Key Benefits:

• The flexibility rendered by ZipBill in offline and online statement presentation helped the client in offering differentiated and value-added e-banking
• Existing IT infrastructure was protected as ZipBill could interface with legacy applications with ease
• The client could target its customers with new product/service offerings